The cartoon works because neither Twitter nor the pun are the joke in and of themselves. Rather, they sort of each work as a set-up and a punchline at the same time; the tweets set up the pun, but the pun does just as good a job setting up the tweets. And what's really funny about the cartoon is the situation.
Which makes sense, given that single-panel cartoons tend to live or die by the absurd situations they depict.
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