This is maybe my least favorite kind of joke, the kind that rests on a character not knowing something virtually everybody in world knows. And then there's the fact that even if some person out there doesn't know what the world cup is, I'm quite sure they wouldn't think it's what Adam apparently thinks it is.
So, in short, this comic's hilarious because Adam's all of a sudden a barely functioning idiot. Ha ha!
I don't think Adam's an idiot so much as he's thinking how awesome it would be to have a southern hemisphere full of coffee.
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